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Update on How to be a successful food blogger conference

February 13, 2011 3 Comments Filed Under: Food, Recipes, Uncategorized

Frequently I get emails asking advice on food blogging; Eat Like a Girl’s Niamh, possibly the best known food blogger in the UK, wrote a recent post giving a few pointers. Following on from the success of the Dragon’s Den at The Underground Christmas Market, in 2011 The Underground Restaurant will be hosting some conferences, the first one is this coming Saturday, on February 19th ‘How to be a successful food blogger’. 
We’ve all been to conferences, normally held in some dreary business location with a few curled up ham sandwiches: this intimate conference will be held in my house, with delicious home cooked food on my Aga…foodies wouldn’t expect anything less!
Schedule:
10 am: Arrival
Douwe Egberts coffee and home made pastries
Food blogging: Daniel Young of Young and Foodish(change of speaker, Niamh unfortunately can’t make it).  Daniel Young is an experienced food writer and blogger, events specialist and a published author of books Coffee Love, The Bistros, Brasseries, and Wines Bars of Paris, The Paris Café Cookbook and Made in Marseille. Daniel will be talking, using his vast experience both online and offline of the food worlds in the USA, France and the UK, about ‘focus’, building an audience, SEO, length of posts and  comments, amongst other subjects.
 How to write a recipe: Laura James is a columnist, cookbook writer and the online presence for Aga. She will explain how to write a recipe, cookbook writing techniques and ways to approach publishers.
1pm: 3 course lunch by MsMarmiteLover who will happily chat about blogging, answer any questions too

Photography workshop: bring your cameras and laptops. A professional food photographer Paul Winch Furness, who has been a photographer in residence for the Jerwood Visual Arts Programme, shoots both on location and in the studio, recently completing commissions for restaurants like Nobu and Bob Bob Ricard, will host a workshop photographing food, using props from The Underground Restaurant and give tips on how to improve, both technically and creatively, your food photos.
Writing: Tim Hayward, editor in chief of Fire and Knives food quarterly, Radio 4 Food programme contributor and Guardian food writer will talk about food writing, relations with PRs, the future of food writing (online and print).
Ends at 6pm.
This conference will benefit aspiring food bloggers, writers and photographers as well as food businesses, PRs and event organisers.
Places are limited and the all inclusive tickets (including goodie bag, all food, drink and workshops) are £100 plus booking fee.  Book here (http://www.wegottickets.com/event/100940)

Article in LeCool

And… in May another conference…you’ve got the book on April 14th, now get the workshop: “How to start and run a Supper club’ with myself talking, James Ramsden of The Secret Larder supper club and Lynn Hill of My Secret Tea. Tickets here.

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Previous Post: « Cooking with Himalayan Pink Salt Blocks/Mixed Grill event
Next Post: Fire and Knives Mixed Grill: the caterer’s point of view »

Reader Interactions

Comments

  1. Dom at Belleau Kitchen

    February 13, 2011 at 9:00 pm

    gutted i'm not around for this one… would have been lovely… any idea if it's going to be filmed… i'd pay for a DVD of the speakers… and have to settle for photo's of your food… sigh…. x

    Reply
  2. theundergroundrestaurant

    February 13, 2011 at 10:47 pm

    Yes trying to get someone to film it…

    Reply
  3. The Curious Cat

    February 14, 2011 at 11:43 am

    Sounds good!!! xxx

    Reply

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MsMarmiteLover aka Kerstin Rodgers.

Chef, photographer, author, journalist, blogger. Pioneer of the supperclub movement.

This is my food and travel blog, with recipes, reviews and travel stories. I also stray into politics, feminism, gardening.

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Kerstin Rodgers/MsMarmiteLover
Me as a punk. #pinkhair @caplanmelissa Me as a punk. #pinkhair @caplanmelissa
Sniffin’ glue: Me n @Jaybladesmbe at the Loctite Sniffin’ glue: Me n @Jaybladesmbe at the Loctite pop up yesterday. I’m all about repairing and upcycling my brocante finds: this time a beautiful pale wood lamp shade stand which had broken off at the bottom. I’m going to rewire it with 2 core sky blue twisted fabric wire, pop on my hand sewn pleated lampshade I learnt to do @workshopminerva and it shall be beautiful. Don’t chuck out your chintz: repair it! #therepairshop #selfie #interiors #popup
in June I’m having my first supper club in two y in June I’m having my first supper club in two years: here is the link to book: https://msmarmitelover.com/product/midsommar-supper-club £50 18th June  Saturday night. Byo.
#chelseaflower coming up. Last year I bought these succulents and planted them in a vintage zinc garden sieve. Now they are flowering. My balcony is like a little greenhouse: I can grow aubergines & other plants that usually need to be under glass. #londongarden #may #plants #succulents in the garden
Lemon drizzle cake. The trick is not to stint on t Lemon drizzle cake. The trick is not to stint on the citrus. I used 7: 2 Italian lemons (from Lidl):some ordinary lemons and some limes (18p) at Lidl. Don’t be afraid to mix and match your citrus. I also used buttermilk from @fenfarmdairy in Suffolk from their honesty shop. Last night we ate it still warm from the oven. #cake #lemondrizzle #homebaking #citrus #buttermilk
A Simple tomato, goats cheese and basil salad, spa A Simple tomato, goats cheese and basil salad, spanking fresh asparagus / fried in olive oil, season, then add a little boiling water, not too much, put on the lid, dressed with lemon zest & Parmesan, @fenfarmdairy baron bigod cheese, good bread. This is how I like to eat. Claire’s plates found at the beccles brocante. #suffolk #suffolkfood #supper #dinnerwithfriends  #vintageplates
Can’t wait to see what they will be like when th Can’t wait to see what they will be like when they are fired. All my favourite themes: gingham and scallops. Thanks to @clairebelljar for a wonderful weekend and pottery workshop. Such fun! #workingwithyourhands #playtime #creativity #ceramics #pottery #suffolk
Making plates with talented potter & old South Ham Making plates with talented potter & old South Hampstead girl @clairebelljar in Suffolk. She has the most beautiful house I’ve ever seen. Such a joy to be reunited with her. #friendsreunited #makers #potters #scalloped #wildflowers #cowparsley #pottery
Another budget gourmet recipe, the Sicilian capona Another budget gourmet recipe, the Sicilian caponata, which is like a more interesting ratatouille, in which you add capers, olives & vinegar. £2.50p. I was asked to develop a series of recipes which were delicious enough to serve at a dinner party but also cheap. I shopped at Lidl. #costoflivingcrisis #budgetgourmet #recipe #vegetarian #vegan #lidluk
Mackerel pâté, a recipe that cost under £2.50. Mackerel pâté, a recipe that cost under £2.50. Lemon & herb smoked mackerel fillets from @lidl (take off skin)3 big scoops creme fraiche from Lidl and juice of half a lemon. Blend. Plenty of black pepper. Serve with bread. #budgetgourmet #costoflivingcrisis #eatorheat
Just wrote a very personal piece for @hamandhigh o Just wrote a very personal piece for @hamandhigh on my decade as a single parent on benefits, how I learned to cook & how things are so much harder now because not only are ingredients pricier but the cost of cooking them is too. 3 budget gourmet meals serving 4, for £2.50 each. #costoflivingcrisis #budgetgourmet #povertyshame #singleparents #foodblogger
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Just made @davidlebovitz recipe for blood orange u Just made @davidlebovitz recipe for blood orange upside down cake as I had some to use up. It tastes very marmeladey. Probably used too deep a pan. #sundaybaking #recipe #thelastofthebloodoranges #april #easter
Today learning how to build a dry stone wall in t Today  learning how to build a dry stone wall in the cotswolds which is famous for the picturesque walls & hedgerows. My teacher, Richard Gray, told us about the different stones: face, foundation, pin & coping. It is a mortal ( mortar?) sun to use cement on a dry stone wall- it means the stones can’t breathe. These walls last 100 years- they cost £300 a metre. A pro can build 3 metres a day. Richard once did a quote for kylie Minogue. His firm is Hillrise stonework. This course is run by @notgroveholidays There is a world championship for drystone walling. #craft #building #drystonewall #cotswolds #staycation
Ukrainian inspiration: cabbage rolls stuffed with Ukrainian inspiration: cabbage rolls stuffed with rice, mushrooms, garlic, dill. Baked with sauerkraut & mushroom stock for 1.5 hours. Delicious comfort food. #cookforukraine #vegetarian #cabbagerolls #sauerkraut #easterneuropeanfood
Getting there. Making a pleated lampshade for @sie Getting there. Making a pleated lampshade for @siennamarla’s living room. Fabric from @clothshoplondon training by @workshopminerva frame #making #craft #sewing #lampshade #interiors
Stuffed peppers with roasted buckwheat, feta, dill Stuffed peppers with roasted buckwheat, feta, dill and a sour cream, tomato & smoked paprika sauce. Kasha or buckwheat can be bought at polish shops. It’s a grain but full of protein. I did a recipe with it in v is for vegan - a stuffed cabbage. You can buy plain or roasted. #cookforukraine #buckwheat #kasha #stuffedpeppers #vegetarian #visforvegan
Ukrainian quick cucumber pickles dipped in honey. Ukrainian quick cucumber pickles dipped in honey. Strangely addictive. Recipe from next weeks column in the ham and high. #cookforukraine #supperclub #slavaukraini #pickles #dronedowner #ukraine #recipe
An etched glass window in my bathroom to replace t An etched glass window in my bathroom to replace the very fashionable fluted glass I had. Thing is this glass works better in a flat dated 1906. Glass by @baronglass  #interiors #etchedglass #bathroom #trellis #londonflat
Making Ukrainian Easter bread, with sour cherries Making Ukrainian Easter bread, with sour cherries and saffron, adapted from a recipe in Mamushka by Ukrainian chef @oliahercules #slavaukraini #easter #baking #sour #sourcherries #supperclub
Making some Ukrainian inspired recipes for my next Making some Ukrainian inspired recipes for my next column. Quick pickled mini cucumbers & a herring, Granny Smith & egg salad from Black Sea by @edentravels on the way is the Ukrainian Easter bread by @oliahercules and in the oven are roasted kasha (buckwheat)stuffed peppers with a sour cream, paprika & tomato sauce by me. I’ve only been to Kyiv as a stopover on the way to Georgia but I’ve done various Eastern European influenced supper clubs in the past. Maybe I should do a Ukrainian one as a fundraiser? #slavaukraini #supperclub #sunflowerseeds&hope #stopthewar #blue&yellow
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